Iconic Swedish String-shelf system by designers Nils and Kajsa Strinning had become a flee market bargain, For the brand String Furniture we developed a concept to reinforce the brand as an interior item and manifest the flexibility of the system. We boiled it down to: Modular shelving possibilities. This has helped String Furniture to increase their turnover with 800 % over the last 10 years.
Awards: Shortlist in 100-wattaren (Swedish Effie), D&AD Best Exhibition Design Award
What we learned: Show, don’t tell. Showing what you mean is more effective than talking about it. Creating mental availability with a visually distinctive concept and physical availability with more and more stores in more countries is really how brands grow sustainably. In our book, Professor Byron Sharp seems to be right.
Photographer: Marcus Lawett Styling: Lotta Agaton
Iconic Swedish String-shelf system by designers Nils and Kajsa Strinning had become a flee market bargain, For the brand String Furniture we developed a concept to reinforce the brand as an interior item and manifest the flexibility of the system. We boiled it down to: Modular shelving possibilities. This has helped String Furniture to increase their turnover with 800 % over the last 10 years.
Awards: Shortlist in 100-wattaren (Swedish Effie), D&AD Best Exhibition Design Award
What we learned: Show, don’t tell. Showing what you mean is more effective than talking about it. Creating mental availability with a visually distinctive concept and physical availability with more and more stores in more countries is really how brands grow sustainably. In our book, Professor Byron Sharp seems to be right.
Photographer: Marcus Lawett Styling: Lotta Agaton
