MARLEY ROOTS – One love. One heart. One family.
Let’s get together and feel alright. That could sum up the idea behind Marley Roots. an unlikely joint venture (no pun intended) by some west coast Swedes and Bob Marley’s children. A Scandinavian haven for Marley family brands House of Marley and Marley Coffee offering Earth & people friendly products giving back to the community. We created the brand Marley Roots to underline the genuine family heritage.
What we learned: Logically, Marley-branded headphones and speakers are bestsellers. But life and marketing isn’t logical. Coffee is an easier sell, despite less connection to Bob. Still, there is a connection, Bob told his children that he could retire and run a coffee plantation. Other associations: coffee comes from Ethiopia, and Jamaican Blue (from the Blue Mountains of Jamaica) is one of the worlds most valuable coffees.