HARDY’S NOTTAGE HILL – Number 1 Down Under.
Hardy’s is a well know winery from Australia. Their Swedish agent came to us to get ideas on how to boost sales by being more distinctive. Nottage Hill is the most popular white wine in its native Australia. A country seen as a relaxed, laidback garden party (yes, we’re generalizing). Perfect if you want to associate a fruity refreshing wine with sunshine and garden parties. So we created the concept ”Number 1 Down Under” when introducing Australia’s most popular wine to Swedes. And turned everything upside down, literally. Ads, posters, even pressreleases and videos. Cheers, mate.